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Laura Mercier CTV spot for Ultra-Blur Translucent Loose Setting Powder Mint

CTV spot Creative director and senior editor

About this project

Laura Mercier launched Ultra-Blur Translucent Loose Setting Powder in Mint and needed a 15-second spot for connected TV. I creative directed it and cut it from creator before-and-afters, product shots and the Sephora end card. Fifteen seconds goes fast when everyone wants their shot in it.

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Creative director