AI filmmaking
AI filmmaking for commercials, directed like a real shoot
I use AI the way we used to use VFX: for the shot that would otherwise need a helicopter, a permit and a very patient client.
The helicopter shot. No helicopter.
AI is VFX.
If you can tell, I did it wrong (unless that’s the joke).
Exhibit A. You can tell.
The process
Script, boards, then the shots
It starts like any live-action job, with a script and boards. Then the shots get generated in Seedance, Kling, Veo and Nano Banana through Higgsfield, with voices from ElevenLabs when the script needs them. The edit and finish happen in Premiere and After Effects, and all of it can sit next to live action shot in New York.
ScriptBoardsSeedanceKlingVeoNano BananaHiggsfieldElevenLabsPremiereAfter EffectsLive action in NYC
The boring part
When AI is the wrong call, and how hiring works
When it’s the wrong call: if your legal team breaks out in hives at the word “AI,” we shoot it for real. I do that too.
How hiring works: same as directing, through your agency, your production company or directly.
