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Apps cider TV commercial

TV commercial 2017 Co-director with Oleksii Sobolev

About this project

The brief: “Show that there is only water and fresh apples inside Apps Cider.” Water, check. Apples, check. We went after the pop you hear when you open one, and it all went swirling: wire acrobatics on set, a lot of twisting in post, and I was dizzy for a month. Agency and production: VGNC.