Skip to the good part

Misha Koroteev Hire me

For beauty & fragrance people

Oh, hi. Looking for a beauty director?

Tick what you need:

beauty_brief.mp4

One shoot day, every format. The launch film and the vertical cutdowns, each with a fresh hook and a joke, if the brief allows.
Close-ups you can almost feel. Swatches, drips, foam, mist. The textures that sell the product.
One person from treatment to final cut. I direct and edit, so we’re gonna be close friends with marketing. I’ve directed for Lancôme and Function of Beauty, and cut for Glossier and Maybelline.
All of the above. Show me the work.

Show me the pretty things Let’s talk about your launch

Still from the Lancôme vertical ad — Take 01 · Lancôme

Still from the Deck of Scarlet reels ad — Take 03 · Deck of Scarlet

Take 02 · Onyx

Directed

Directed

I’m the reason these took one more take.

Function of Beauty

Founder story · Brand film My role Director and senior editor The whole story

Whind

Shot in Morocco · Fragrance film My role Director and senior editor The whole story

Onyx

Horizontal ad My role Director

Lancôme

Vertical ad My role Director

Deck of Scarlet

Reels ad My role Director

Function of Beauty

Hair Types · Social My role Director

Function of Beauty

Hair Stories: Brenda · Social series My role Director The whole story

Scentbird

“Dance” · TV spot My role Director The whole story

Edited

Edited

Somebody else shot these. I made them shorter.

Maybelline

“Reality Show” feat. Adriana Lima · Commercial My role Senior editor

Redken

Brand video My role Senior editor

Matrix

Brand video My role Senior editor

Glossier

Instagram ad My role Senior editor

Laura Mercier

Social spot My role Senior editor

Send me the brief.

I’ll send back what I’d shoot.

misha@mishakoroteev.com