About Misha Koroteev
Master's in Marketing, with research in Media Planning. Not the best choice of subject in hindsight.
Followed by 8 years in Publishing. Starting at Cosmopolitan, marketing for FHM and eventually as Marketing Director for Men's Health.
Switching to Digital advertising, working for Havas and then VGNC as Creative Director.
Going for the director gig, working for brands like Visa, Vodafone, Vichy and Nivea, working with agencies the likes of BBDO New York, Possible and AKQA London.
All caught up.
The diversity of awards you can get for branded content these days is mesmerizing.
From "Cannes Court Métrage" to "Hong Kong Arthouse Film Festival" (both for "House on the Edge" project) and all the way to "The Quarantine Film Festival" and "Festival Parachute Light Zero Act II" (both for "PTSD").
Those closest to my heart though are the FWAs (4 nods) and WEBBY awards (12 mentions) citing "Best Use of Interactive Video" and "Drama: Individual Short or Episode Winner".
And It would be remiss not to mention the best Webby nomination I ever got memorably titled "Weird" for a project I would not be able to share on this website.
Cheers to that.